I Tested Nom Nom Dog Food: My Dogs’ Verdict & Review 2026

nom nom dog food review

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This content was reviewed and fact-checked by veterinarian Dr. Aukse Caraite, DVM.

I’ve put together a comprehensive review of Nom Nom dog food to help you decide whether this premium fresh dog food brand is worth the investment. Known for its gently cooked recipes, whole-food ingredients, and personalized meal plans, Nom Nom promises a healthier, more convenient alternative to traditional kibble. But does it live up to the hype? In this review, I’ll share our hands-on experience feeding Nom Nom to our five dogs—covering everything from ingredient quality and nutritional value to pricing, palatability, delivery, and real-world results. I’ll also break down the pros and cons, compare Nom Nom with its competitors, and answer the most common questions dog owners have before making the switch. Let’s dive in.

Nom Nom Product image

Our Overall Score

— / 100
View on Amazon View on Chewy (50% off)

Our Verdict

After feeding Nom Nom to our dogs for about a year, we can confidently say it’s a very good fresh dog food. We recommend it to dog parents looking for an upgrade from traditional kibble in ingredient quality, nutrition, moisture content, and taste. It’s especially appealing for picky eaters, dogs that enjoy homemade-style meals, and owners who prefer human-grade, fresh, recognizable ingredients over highly processed, unidentifiable blends. That said, while there’s plenty we love about Nom Nom, there are also a few areas we’d like to see improved.

Reasons to Buy or Avoid

What We Love

  • USDA-grade proteins + vegetables
  • Fresh diet benefits
  • Gently cooked
  • Developed by board-certified veterinary nutritionists
  • Personalized portions
  • Small-batch preparation
  • Safety + quality checks
  • Strong aroma + palatability
  • Home-delivery convenience

Trade-Offs

  • Higher cost for large or multi-dog homes
  • Not shelf-stable
  • Freezer space required
  • Thawing takes planning
  • Less convenient for travel
  • Limited vitamin + mineral transparency

Our biggest positives are the USDA-grade proteins and recognizable vegetables, recipes developed by board-certified veterinary nutritionists, and personalized portions that make serving straightforward. We also appreciate the small-batch preparation aimed at preserving nutrients and the safety checks intended to support quality and consistency. The food’s aroma, its greater appeal to our dogs compared with their usual kibble or wet food, and the convenience of home delivery are other positives. The biggest trade-offs are the price—especially for larger dogs and households with multiple dogs—and the freezer space and planning needed for thawing.

Why Feed Nom Nom and Its Benefits According to Science

Explore potential benefits reported by dog owners and what published studies have found about fresh diets, including research involving Nom Nom.

Benefits of Fresh Dog Food

  • Healthier digestion & smaller, firmer stools
  • Better skin & coat
  • Cleaner teeth & fresher breath
  • May help with allergies and food sensitivities
  • No artificial additives, chemicals, or ultra-processed ingredients
  • Supports healthy weight management
  • Ideal for picky eaters
  • Softer texture may be easier for senior dogs to chew
  • More energy
  • High moisture content for hydration support

Third-Party Research

May Improve Digestibility & Influence Gut Microbiota

In a controlled feeding study involving 12 dogs, the fresh and human-grade diets tested generally showed higher nutrient digestibility than the extruded kibble tested. The researchers also observed less fecal output and changes in the dogs’ gut microbiota.[1]

May Improve Metabolic Markers in Senior Dogs

A one-year study involving 22 senior dogs found that a fresh, human-grade diet altered several metabolic markers. Changes appeared within 30 days and continued over the year, including lower advanced glycation end products and shifts in antioxidant-related metabolites.[2]

Longevity Association

An older statistical analysis of 522 dogs reported average lifespans of 13.1 years for dogs fed homemade food versus 10.4 years for dogs fed commercial canned food. That represents a difference of approximately 32 months.[3]

Nom Nom Research Study

  • Higher nutrient digestibility: All four fresh recipes showed over 90% apparent digestibility across five measured categories (dry matter, protein, fat, nitrogen-free extract, and calories), outperforming the kibble tested (adjusted P < 0.001 for all five measures).
  • Less fecal output: In the 12-dog chicken-recipe comparison, average defecation frequency was 1.2 vs. 1.7 times/day (about 29% fewer), while fecal dry matter was 24 vs. 47 g/day (about 49% less) for fresh food versus kibble.
  • Greater metabolizable energy: The fresh chicken recipe provided 5.07 vs. 4.14 kcal/g of dry matter (about 22% higher) than the kibble tested. Fresh beef (4.95) and turkey (4.88 kcal/g) were also higher; pork (4.07 kcal/g) was not.[4]
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Our Video Review

Test Results & Analysis

A breakdown of our key findings after evaluating Nom Nom across more than 30 dog food criteria and characteristics, following our testing methodology.

Ingredients & recipe quality

9/10 Weight: 10%

As part of our hands-on review, we tested Nom Nom’s fresh dog food recipes and examined their ingredients and nutritional profiles. Use our interactive tool below to explore each recipe, learn about the nutritional benefits of its individual ingredients, and see which option may be best suited to your dog.

Ingredient Analysis of Recipes

Ingredient Highlights

Nom Nom’s fresh recipes feature recognizable, whole-food ingredients, including USDA-grade proteins, vegetables, and grains, without artificial preservatives. Ingredients are gently cooked separately in small batches to help preserve their texture, nutrients, and flavor. We appreciate Nom Nom’s focus on ingredient quality and minimally processed recipes. All the ingredients are approved for human consumption, meaning you can eat the food too. The visible pieces of meat and vegetables make the food look genuinely homemade.

Nom Nom fresh dog food showing its recognizable ingredients

Most Nom Nom recipes share the following ingredient characteristics.

  1. Named meat first
  2. USDA-grade proteins
  3. Whole, recognizable vegetables
  4. Recognizable carbohydrate sources
  5. Added fish and plant oils
  6. No fillers
  7. No meat meals
  8. No by-products
  9. No artificial preservatives or listed artificial colors
  10. No corn, wheat or soy listed
Ingredient breakdown · 26 ingredients

Nom Nom Nutrient Mix

What each ingredient contributes to nutrition or food formulation.

Ingredient Benefit for Dogs / Purpose
Dicalcium Phosphate Provides calcium and phosphorus for bones, teeth, and normal muscle and nerve function.
Citric Acid Helps adjust acidity and maintain product stability; primarily a formulation ingredient.
Salt Supplies sodium and chloride for fluid balance, nerve signaling, and muscle function.
Vinegar Helps regulate acidity, contributes flavor, and may assist with food preservation.
Calcium Carbonate Provides calcium needed for bone and tooth health, muscle contraction, and nerve signaling.
Potassium Chloride Supplies potassium and chloride for electrolyte balance, muscle function, and nerve transmission.
Vitamin E Supplement Provides an antioxidant vitamin that supports cell protection, immune function, and skin health.
Natural Flavors Enhances taste and aroma to make the food more appealing; primarily a palatability ingredient.
Fish Oil Can supply omega-3 fatty acids, including EPA and DHA, that support skin, coat, and normal inflammatory responses.
Taurine Supports normal heart and retinal function and assists in bile acid conjugation for fat digestion.
Dimagnesium Phosphate Supplies magnesium and phosphorus for bone health, energy metabolism, and nerve and muscle function.
Zinc Gluconate Provides zinc for immune function, skin health, wound healing, and normal enzyme activity.
Iron Amino Acid Chelate Provides iron for hemoglobin formation, red blood cell production, and oxygen transport.
Potassium Iodide Supplies iodine needed to make thyroid hormones that help regulate metabolism and growth.
Vitamin B12 Supplement Supports normal red blood cell formation, nervous system function, and cellular metabolism.
Copper Gluconate Provides copper for iron metabolism, connective tissue formation, and antioxidant enzyme function.
Manganese Gluconate Supplies manganese for bone and cartilage development, nutrient metabolism, and antioxidant enzymes.
Selenium Amino Acid Chelate Provides selenium for antioxidant defenses, normal immune function, and thyroid hormone metabolism.
Niacin (Vitamin B3) Helps convert food into usable energy and supports skin and normal cellular function.
Thiamine Mononitrate (Vitamin B1) Supports carbohydrate metabolism, energy production, and normal nerve function.
Pyridoxine Hydrochloride (Vitamin B6) Supports amino acid metabolism, neurotransmitter synthesis, and nervous system function.
Riboflavin (Vitamin B2) Supports cellular energy production and normal skin and coat maintenance.
Folic Acid Supports DNA synthesis, cell division, and red blood cell formation.
Vitamin A Supplement Supports normal vision, immune defenses, healthy skin, and growth.
Cholecalciferol (Source of Vitamin D3) Helps regulate calcium and phosphorus balance for healthy bones and normal muscle function.
Pantothenic Acid (Calcium-D-Pantothenate) Provides vitamin B5 for coenzyme A production, energy metabolism, and fatty acid synthesis.

Nutrition & formulation

9/10 Weight: 25%

1 Complete & Balanced: Nom Nom states that its fresh recipes meet the nutritional profiles established by the Association of American Feed Control Officials (AAFCO), the organization that develops nutritional standards and ingredient definitions for pet food in the U.S. These profiles cover all life stages, including the growth of large-breed puppies. That’s reassuring, but complete and balanced nutrition doesn’t mean every dog should receive the same portions. Individual needs still matter, which is why Nom Nom’s personalized feeding plans are a useful feature.

2. Guaranteed Analysis: We converted Nom Nom’s guaranteed analysis to a dry-matter basis to compare its protein and fat levels against AAFCO’s minimum requirements. Based on these calculations, all four recipes exceed AAFCO’s minimum protein and fat percentages. That’s an excellent start in our nutritional assessment. However, higher numbers don’t automatically mean better nutrition. We also need to consider vitamins, minerals, and other nutritional factors before reaching an overall verdict on nutritional quality.

Guaranteed Analysis

Nom Nom’s as-fed nutrient guarantees are shown on a dry-matter basis alongside AAFCO requirements for comparison. Moisture is shown as-fed.

Nom Nom Recipes AAFCO Requirements
Nutrient Chicken Turkey Beef Pork Adult Maintenance Growth & reproduction
Protein Min. · dry matter 33.3% 32.1% 34.8% 32.0% 18% min 22.5% min
Fat Min. · dry matter 16.7% 14.3% 21.7% 20.0% 5.5% min 8.5% min
Carbohydrates Max. · dry matter 33.3% 39.3% 34.8% 40.0% Not specified Not specified
Dietary fiber Max. · dry matter 16.7% 14.3% 17.4% 16.0% Not specified Not specified
Moisture Max. · as-fed 76% 72% 77% 75% Not specified Not specified

3 Vitamins & Minerals: Nom Nom’s recipes include sources of essential vitamins and minerals (Nutrient Mix), but the brand doesn’t publish their complete quantities on its recipe labels. We did find reported phosphorus levels of 1.2%–1.3% on a dry-matter basis in a Chewy product Q&A, which fall within AAFCO’s growth and reproduction range of 1.0%–1.6%. While that’s encouraging, it doesn’t confirm that all other vitamins and minerals meet AAFCO requirements. We’d prefer Nom Nom to publish a complete nutritional analysis for each recipe rather than leaving customers to search elsewhere or assume every nutrient meets the required standards.

Vitamins & minerals

Nom Nom sources beside AAFCO growth & reproduction references

Minerals

Nutrient Nom Nom source AAFCO min / max
Calcium Dicalcium phosphate; calcium carbonate 1.2% / 2.5%*
Phosphorus Dicalcium phosphate; dimagnesium phosphate 1.0% / 1.6%
Ca:P ratio Formula-level balance 1:1 / 2:1
Potassium Potassium chloride 0.6% / —
Sodium Salt 0.3% / —
Chloride Salt; potassium chloride 0.45% / —
Magnesium Dimagnesium phosphate 0.06% / —
Iron Iron amino acid chelate 88 mg/kg / —
Copper Copper gluconate 12.4 mg/kg / —
Manganese Manganese gluconate 7.2 mg/kg / —
Zinc Zinc gluconate 100 mg/kg / —
Iodine Potassium iodide 1.0 mg/kg / 11
Selenium Selenium amino acid chelate 0.35 mg/kg / 2

Vitamins & other

Nutrient Nom Nom source AAFCO min / max
Vitamin A Vitamin A supplement 5,000 IU/kg / 250,000
Vitamin D Cholecalciferol (D3) 500 IU/kg / 3,000
Vitamin E Vitamin E supplement 50 IU/kg / —
Thiamine (B1) Thiamine mononitrate 2.25 mg/kg / —
Riboflavin (B2) Riboflavin 5.2 mg/kg / —
Niacin (B3) Niacin 13.6 mg/kg / —
Pantothenic (B5) Pantothenic acid 12 mg/kg / —
Pyridoxine (B6) Pyridoxine hydrochloride 1.5 mg/kg / —
Folic acid (B9) Folic acid 0.216 mg/kg / —
Vitamin B12 Vitamin B12 supplement 0.028 mg/kg / —
Choline Eggs; no separate source named 1,360 mg/kg / —

Nom Nom lists nutrient sources, but does not publish their quantities on the recipe panel.

AAFCO values are dry-matter references. Calcium maximum varies by life stage.*

Sourcing & manufacturing

9/10 Weight: 15%

Nom Nom prepares and packages its meals in U.S. kitchens, with facilities listed in Nashville, Tennessee, and the San Francisco Bay Area. The company uses responsibly sourced ingredients, including USDA-grade proteins and whole vegetables, which are gently cooked separately and combined in small batches without artificial preservatives. Recipes are evaluated by veterinary nutritionists and a PhD science team, while ingredients undergo safety testing. Meals are then portioned to your dog’s calorie needs and shipped cold in insulated packaging with dry ice or gel packs. We like Nom Nom’s emphasis on gentle cooking, nutritional oversight, and personalized portions. However, greater transparency around ingredient sourcing and safety-testing procedures would help customers better assess its quality claims.

Key characteristics of Nom Nom’s cooking and manufacturing process.

  1. Individually Gently Cooked Ingredients
  2. Small-Batch Preparation
  3. Veterinary-Formulated Recipes
  4. Ingredient Inspection & Safety Testing
  5. Personalized Portioning & Packaging
  6. Cold-Chain Delivery

Dog acceptance

10/10 Weight: 15%

Five dogs helped us evaluate the Nom Nom recipes. Meet our testers and explore their individual feeding experiences, from first impressions to continued interest across meals.

Price & value

7.5/10 Weight: 10%

The table below shows estimated costs for Nom Nom’s personalized fresh meal subscriptions, based on the company’s advertised price ranges. Actual pricing varies depending on your dog’s size, calorie needs, and other factors. Nom Nom is also available through retailers like Chewy and Amazon, but these offer standard, non-personalized packages. Keep in mind that retail prices may differ from subscription pricing, so they’re not directly comparable.

Fresh Meal Pricing

Dog Size Weight Per Meal Daily (2 meals) Weekly (7 days) Monthly (30 days)
Small 5–25 lbs $1.60–$2.60 $3.20–$5.20 $22.40–$36.40 $96.00–$156.00
Medium 26–45 lbs $2.61–$3.60 $5.22–$7.20 $36.54–$50.40 $156.60–$216.00
Large 45+ lbs $3.61–$4.60 $7.22–$9.20 $50.54–$64.40 $216.60–$276.00

Nom Nom vs Kibble Price

A cost comparison of Nom Nom’s price per pound versus traditional and premium kibble reveals that Nom Nom is significantly more expensive. However, in our experience, the extra cost is justified by the convenience of home delivery, time saved on meal preparation, personalized portions, and potential health benefits of feeding your dog fresh food, especially when compared to the potential downsides of feed-grade, highly processed kibble.

$1.97
$3.45
$12.08
Mass-Market Kibble Research average $1.97/lb
$4.34/kg
High-End Kibble Research average $3.45/lb
$7.61/kg
Nom Nom Fresh Chewy Variety Pack $12.08/lb
$26.63/kg

Sources: Statista (kibble price benchmarks) and Chewy Fresh Variety Pack. Nom Nom calculation: $73.99 ÷ (7 × 14 oz ÷ 16) = $12.08/lb ($26.63/kg).

Price comparison in US dollars
Food category Price per pound Price per kilogram
Mass-market kibble $1.97 $4.34
High-end kibble $3.45 $7.61
Nom Nom Fresh $12.08 $26.63
View on Amazon View on Chewy (50% off)

Life-stage suitability

9/10 Weight: 5%

Nom Nom’s fresh recipes are formulated to meet AAFCO nutrient profiles for all life stages, including the growth of large-breed puppies. Its Scoopables are also listed as suitable for puppies, adults, and seniors. That’s reassuring, but all-life-stages suitability doesn’t mean every dog has the same nutritional needs. Portions still need to reflect your dog’s age, weight, activity level, and calorie requirements, which Nom Nom’s personalized subscription service helps address. It’s also worth noting that Nom Nom’s treats and probiotics have different age guidance and are intended to complement, not replace, complete meals.

Product Suitability

Life-stage guidance across the Nom Nom range.

Fresh Recipes
6 recipes
Puppy Supported Adult Supported Senior Supported
Scoopables
2 recipes
Puppy Supported Adult Supported Senior Supported
Treats
4 products
Puppy Not specified Adult Not specified Senior Not specified
Probiotics
2 products
Puppy Over 8 weeks Adult Supported Senior Not specified

“Not specified” does not mean unsuitable.

Unboxing & packaging

8.5/10 Weight: 5%

Overall, we were impressed by the thoughtful presentation. From the organized packaging and helpful instructions to the clearly labeled meals, Nom Nom delivers a premium unboxing experience with an emphasis on convenience and sustainability.

Canine Bible's Nom Nom delivery, including meal pouches, shipping box, feeding materials, and other products

What Came in Our Box

  • 2 Insulated Shipping Boxes
  • 32 Pre-Portioned Meal Packs
  • Transition Meal Pouches
  • 2 Transition Guide Cards
  • 2 Calorie & Nutrition Guides
  • 2 Reusable Cooling Packs
Our Delivery Check Everything arrived cold, individually sealed, and well organized.

Serving & portioning

8.5/10 Weight: 5%

We prepared meals for our five dogs—Bandit, Toffey, Shaggy, Khaleesi, and Bailey—using their recommended portions. What impressed us most was how recognizable the ingredients were. The food looked like a freshly prepared homemade meal, and the pre-portioned packaging made serving convenient with minimal preparation.

Nom Nom fresh dog food served in a bowl, showing the texture and visible food ingredients

How to Serve Nom Nom

Here’s our step-by-step walkthrough.

  1. Thaw the Meal 24–48 HOURS

    Remove the required meal pack from the freezer and allow it to thaw in the refrigerator for 24–48 hours before serving.

    In a hurry?

    Place the sealed pouch in a bowl of cold water, changing the water every 15–30 minutes. Thawing time varies with portion size.

    Avoid microwaving or leaving meals to thaw at room temperature.
  2. Check Feeding Portions

    Follow your dog’s personalized Nom Nom feeding plan or the package’s feeding guidelines to determine the appropriate amount. Portions vary with your dog’s weight, age, activity, and dietary needs.

  3. Open the Package

    Once thawed, peel open the sealed pouch carefully. Check that the meal is completely thawed before serving.

  4. Squeeze & Serve

    Squeeze the food directly into your dog’s clean bowl, serve the recommended portion, and you’re ready for mealtime. No additional cooking is required.

Ready to eat — four simple steps from freezer to bowl.

Storage & travel convenience

7.5/10 Weight: 5%

Nom Nom’s flat, pre-portioned packages make freezer organization relatively straightforward. Nom Nom’s frozen meals are less convenient for frequent travel than shelf-stable dog foods because they require continuous cold storage. This can make road trips, flights, camping, and stays without refrigeration more challenging. Our recommendation: For trips with suitable cold storage, transport sealed meals in an insulated cooler with ice packs, keeping them at or below 40°F (4°C), and transfer them to a refrigerator or freezer at your destination. Otherwise, a shelf-stable option may be more practical.

Nom Nom fresh dog food packages photographed during our review

How to Store Nom Nom

Here’s how we store and manage the meals.

  1. Freeze Upon Delivery

    Once your delivery arrives, place the meal packs directly into your freezer. Nom Nom ships the food cold or frozen, so it should be stored promptly rather than left at room temperature.

  2. Organize & Stack

    The flat pouches are easy to stack neatly in freezer drawers or arrange by recipe and feeding date. This makes it easier to find the next meal and rotate older packages first.

  3. Move to the Refrigerator

    Transfer the next meal packs from freezer to refrigerator 24–48 hours before feeding. Once thawed, keep the food refrigerated in its sealed pouch or a covered container and use it within five days.

Storage at a Glance
6 mo Frozen storage
24–48h Fridge thawing
5 days After thawing
Traveling

Owner experience

8.5/10 Weight: 5%

Ordering Experience

Nom Nom offers a smooth, user-friendly ordering process with clear onboarding questions about your dog’s age, weight, activity level, and dietary needs. The checkout flow is simple, and the brand does a good job explaining meal plans, portions, and subscription details before purchase.

Shipping & Delivery

Our Nom Nom order arrived well packed and insulated, with the meals kept frozen on arrival. Tracking updates and delivery communication were clear throughout the process, and the packaging was organized in a way that made storing and handling the food straightforward after unboxing.

Customer Support

Nom Nom provides customer support through its help center and customer service channels. Support resources offer guidance on orders, subscriptions, feeding questions, and account changes, making it easier to manage your dog’s meal plan.

Average Global Score

To give you a broader picture of Nom Nom’s reputation and quality, we compared ratings from five customer and editorial review sources, including Amazon, Chewy, Trustpilot, and Canine Bible. Nom Nom earned an average score of 4.46 out of 5, with Amazon rating it 4.43/5 and Chewy 4.13/5. Overall, the results suggest a positive reception across customer and editorial reviews. That’s an encouraging result, but it’s important to remember that these sources evaluate different aspects of Nom Nom, from product quality to customer experience. Each source carries equal weight, regardless of review volume, so the average provides a useful overview rather than a definitive measure of quality or customer satisfaction.

Nom Nom Ratings

Customer feedback and editorial reviews together in one view. (Hover over for details.)

4.46 / 5
Overall source average
Amazon 4.43

Amazon

4.43 / 5
Sentiment
Positive (score-based)
Review volume
122 across 4 listings
Scope
Equal-weight recipe average

Average of the four selected recipe listings, not an Amazon-issued brand score. Product feedback may differ from subscription-service experiences.

Counts shown beside each listing; combined counts may include repeat reviewers.
Chewy 4.13

Chewy

4.13 / 5
Sentiment
Positive (score-based)
Review volume
694 across 4 listings
Scope
Equal-weight recipe average

Average of the four selected recipe listings, not a Chewy-issued brand score. These ratings concern retail products rather than the direct subscription service.

Counts shown beside each listing; combined counts may include repeat reviewers.
Trustpilot 4.30

Trustpilot

4.30 / 5
Sentiment
Positive (score-based)
Review volume
1,869 reviews
Scope
Company and service reviews

The displayed TrustScore covers the Nom Nom company profile. It reflects a different review population and scoring method from the retailer product listings.

View source ↗
Canine Bible 4.45

Canine Bible

4.45 / 5
Sentiment
Positive (score-based)
Review basis
1 editorial assessment
Scope
Our editorial score: 89/100

Our overall score is 89/100, converted to 4.45/5 by dividing by 20. Our review reports that both test dogs enjoyed the food. Cost, especially for large dogs or multiple dogs, is a key drawback. This is our editorial rating, not a customer-review average.

View source ↗
Dog Food Advisor 5.00

Dog Food Advisor

5.00 / 5
Sentiment
Positive (score-based)
Review basis
1 editorial assessment
Scope
Overall fresh-food range rating

The published review gives the range five stars. Individual recipe ratings vary. This is a separate editorial assessment, not a consumer survey.

Canine Bible: 89/100 ÷ 20 = 4.45/5. All chart ratings use the same five-point scale.

BBB business grade A+

A letter grade, not a customer star rating. The profile lists 0 customer reviews and is not BBB accredited. Excluded from the average. View profile

Nom Nom website 4.2 / 5

Republishes a Trustpilot score; it can lag behind Trustpilot itself. Excluded to avoid counting the same source twice. View website

Sources checked October 18, 2026. Retrieved pages may be cached; scores and counts change. This chart is a manually maintained snapshot.

Other Products

Guaranteed Analysis

As-fed

Main Ingredients

Animal protein Grains & starches Vegetables Oils

Equal slices identify ingredients, not recipe proportions.

Best suited for

Not so suitable for

Nom Nom vs The Competition

To see how Nom Nom stacks up against other fresh dog food brands, we compared it using Canine Bible’s Fresh Food Leaderboard, which evaluates brands across key factors such as ingredient quality, nutrition, pricing, and overall value. Nom Nom currently ranks fourth with an overall score of 89/100, behind The Farmer’s Dog, Ollie, and Open Farm. That’s a strong result in a competitive category, reflecting Nom Nom’s strengths in fresh ingredients, personalized nutrition, and convenience.

Canine Bible Fresh Food Leaderboard

Compare fresh dog food companies. Open any row for a verdict, score breakdown, and full review.

Nom Nom Reddit Reviews

Check out what people are saying about Nom Nom on Reddit.

Comment
by u/_–Bluebird–_ from discussion
in Rottweiler
Comment
by u/XOXO444444444 from discussion
in Maltese

The Bottom Line: Is Nom Nom Worth It?

After evaluating Nom Nom using our comprehensive review methodology, which assesses 30 characteristics across 10 key categories, the brand earned an impressive 89 out of 100. Our assessment covered nutritional quality, ingredients, safety, transparency, pricing, customer experience, and other important factors. We also compared our findings with customer ratings and reviews across major retailers and independent platforms. The results were largely consistent with our assessment, showing generally high customer satisfaction. Our hands-on testing with five dogs further supported these findings, as all five enjoyed the food and tolerated it well without any noticeable issues. While Nom Nom could improve its nutritional transparency and affordability, we confidently recommend it as a high-quality fresh dog food option. It’s especially worth considering for owners seeking recognizable ingredients, personalized nutrition, and the convenience of home delivery. Although individual results may vary, our overall findings suggest Nom Nom is a strong choice for those willing to invest in premium fresh dog food.

About The Company

Founded
2015
Founders
Nate Phillips, Zach Phillips, Alexandria (Alex) Jarrell & Wenzhe Gao
Headquarters
Nashville, Tennessee, USA
Category
Fresh, gently cooked dog food
Differentiator
Vet-developed recipes, individually cooked ingredients & personalized portions
Parent Company
Mars Petcare
Phone
+1 415-991-0669

Origin & Mission

Nom Nom was founded after co-founder Alex Jarrell and her family sought a better diet for their Miniature Australian Shepherd, Harlee, who had experienced health challenges. After seeing improvements following a veterinarian-recommended home-cooked diet, they set out to make fresh, nutritionally balanced meals more accessible to other dogs.

Today, Nom Nom focuses on vet-developed recipes, gently cooked ingredients, and personalized meal portions designed around each dog’s nutritional needs. Now part of Mars Petcare, the brand continues to emphasize science-backed nutrition, ingredient quality, and convenient home delivery.

“Our vision has always been and will always be to provide the best nutrition to improve the lives of pets.” — Alex Jarrell, Co-Founder of Nom Nom

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Sources

Canine Bible uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process and product review methodology to learn more about how we fact-check, test products, and keep our content accurate, reliable, and trustworthy.

  1. Nutrient Digestibility, Fecal Characteristics, Microbiota, and Metabolites in Dogs Fed Human-Grade Foods
  2. Serum Metabolomics of Senior Dogs Fed a Fresh, Human-Grade Food or an Extruded Kibble Diet
  3. Relation Between the Domestic Dogs’ Well-Being and Life Expectancy
  4. Apparent Total Tract Nutrient Digestibility and Metabolizable Energy Estimation in Commercial Fresh and Extruded Dry Kibble Dog Foods

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