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This is the most comprehensive Nom Nom dog food review.
We tested Nom Nom dog food on two of our dogs to help you decide if this all-natural, fresh dog food is right for you.
Here are is our experience after feeding it to our dogs for a month, including price, ingredient quality, taste, and other determinants you should know before subscribing to Nom Nom. Let’s get started!
Nom Nom Top Products
All about Nom Nom
Nom Nom was founded in 2014, and it has become one of the top fresh dog food delivery companies in the country.
It was dreamed up in a 5×10 San Francisco apartment kitchen, by one very special dog and two very devoted pet parents. Nate Phillips is the company’s CEO, and Zach Phillips is its president. Together with an incredible team of people, Nom Nom has transformed the way we view dog food.
They’ve delivered over 3 million boxes of fresh dog food and growing. The company values include doggedness, stamina, innovation, balance, integrity and collaboration.
What Is Nom Nom Dog Food?
What is Nom Nom? Nom Nom (formerly NomNomNow) is a pet food subscription service that offers personalized fresh food for dogs and cats.
Think of Nom Nom as fresh homemade dog food made with breakthrough recipes formulated by a leading board-certified veterinary nutritionist, geneticists, microbiologist, and a team of PhDs.
All of the food is made fresh weekly in the Nom Nom kitchen. Nom Nom individually cooks, portions, and formulates your dog’s meals to meet your dog’s caloric needs, health, preferences and are delivered directly to your door.
The recipes contain no fillers, artificial preservatives, or by-products. All meals are prepared using human-grade ingredients.
How Does Nom Nom Work?
Nom Nom is a meal delivery service for your dog.
To make your first order, you will need to create a profile for your pup and answer a few questions about Fido, including age, weight, health problems, and activity level. Nom Nom then matches you with a recommended recipe and serving size for your pet.
They will ship the food regularly, so your pup never runs out. You can choose between convenient deliveries every week, every 2 weeks, or every 4 weeks. You can also pause or cancel your subscription at any time.
They are not able to accept returns since their fresh meals are perishable. However, if you don’t notice the benefits of a fresh diet within 30 days of feeding Nom Nom to your pet, they will give you a full refund of your first 30 days of food.
Nom Nom Dog Food Recipes & Ingredients
Let’s take an in-depth look at the recipes and ingredients used in Nom Nom’s dog food.
Nom Nom Ingredients
At Nom Nom, all the ingredients are approved for human consumption, meaning you can actually eat the food.
Their recipes exceed the standards set by the Association of American Feed Control Officials (AAFCO) dog nutrient requirements for all life stages. They only use restaurant-quality proteins, whole food ingredients, and vegetables from trusted and reliable U.S. growers and suppliers.
Their ingredients are gently and separately cooked to ensure maximum nutrient retention and reduce the risk of harmful bacteria (particularly for puppies, kittens, senior pets, or pets with a compromised immune system) associated with raw ingredients.
Nom Nom Nutrient Mix
To ensure meals are completely balanced Nom Nom developed a proprietary blend of ingredients referred as “NomNomNutrient Mix.”
NomNomNutrient Mix helps provide your dog with the best nutrition, and what differentiates them from your average home-cooked dog food.
Every recipe that you buy from Nom Nom includes this Nutrient Mix, which is a custom mixture of the following vitamins and minerals.
- Vitamin D
- Vitamin E
- Vitamin B1
- Vitamin B2
- Vitamin B12
- Taurine to work hand-in-hand with each whole food ingredient.
- Vitamin A
These carefully selected nutrients are the same nutrients that are found naturally within food, so there are no artificial forms of vitamins and minerals that are added to this mix.
Nom Nom Dog Food Recipe Reviews
Nom Nom offers four fresh dog food recipes.
A quick glance at the four recipes.
Here is a close-up of the fresh ingredients they use.
Nom Nom Beef Mash Review
The beef mash recipe from Nom Nom Dog Food is a great way to provide your dog with high-quality protein.
The ingredients list for the beef mash reads so tastily. And it is. It includes ground beef, potatoes, carrots, and peas, as well as eggs.
It contains plenty of protein thanks to eggs and beef, plus taurine for heart health, so it can keep your dog lean and muscular.
The beef in this recipe also contains many other nutrients that are beneficial.
Crude Protein 8% min
Crude Fat 4% min
Crude Fiber 1% max
Moisture 77% max
1239 kcal/kg, 182 kcal/cup ME
Nom Nom Chicken Cuisine Review
This chicken-based recipe is one of Nom Nom’s most popular options, and it’s not hard to see why. The dish is made with real chicken and other high-quality ingredients, and it smells (and tastes) delicious.
There is chicken, sweet potatoes (better than russets), squash, and spinach.
Furthermore, three different sources of omega fatty acids are included at the same time: fish oil, canola oil, and sunflower oil. All of those free radical (antioxidants fighters can be very beneficial to your dog’s health, so the more the better.
It has top-notch veggies, but not that many of them.
Crude Protein 8.5% min
Crude Fat 6% min
Crude Fiber 1% max
Moisture 77% max
1255 kcal/kg, 206 kcal/cup ME
Nom Nom Pork Potluck Review
The recipe starts with ground pork and is topped with green beans, squash, kale, and brown mushrooms. The nutritional profile is delicious and diverse, and dogs will adore it.
Russet potatoes are included as a carbohydrate source and all those veggies add up to give this meal quite a bit of dietary fiber.
Crude Protein 7% min
Crude Fat 5% min
Crude Fiber 2% max
Moisture 75% max
1246 kcal/kg, 177 kcal/cup ME
Nom Nom Turkey Fare Review
With just five basic ingredients: turkey, brown rice, eggs, carrots, and spinach, Nom Nom Turkey Fare is an excellent recipe.
Turkey chunks and bright colors can be seen in every bite. Ground turkey is the base of the food, providing a substantial source of lean protein.
Also included are vitamins, minerals, thiamine, taurine, and fatty acids.
Crude Protein 10% min
Crude Fat 5% min
Crude Fiber 1% max
Moisture 72% max
1479 kcal/kg, 201 kcal/cup ME
Nom Nom Pros & Cons
Here are all the things that make Nom Nom dog food great and not so good.
One of the features that we loved the most about Nom Nom is that their food is preportioned for your dog’s exact needs — be it weight loss, weight gain, improvements in skin conditions, or specific dietary requirements.
Here are some other important aspects of this fresh dog food delivery company.
- Dr. Justin Shmalberg, a board-certified veterinary nutritionist, ensures each meal is nutritionally balanced.
- Looks and smells like real food. That’s because it is!
- Pre-portioned servings so you don’t have to guess how much food to feed.
- Great for weight management
- Human-grade, all-natural ingredients easy-to-digest food made from pure, byproduct-free ingredients.
- Four recipes to choose from Beef Mash, Chicken Cuisine, Pork Potluck, and Turkey Fare
- Food arrives safely to your doorstep in a fully insulated packing material that’s fully-recyclable
- Made with USDA certified meats
- Chicken or beef jerky treats available.
- They are creating the largest library of pet microbiome data and research in the world.
- All ingredients and nutritional content is listed on the website.
- Provides the health benefits of a fresh food diet, including shinier coat, healthier skin, smaller stools, brighter eyes, more energy, and more
- Care-grade guarantee: If you don’t see the difference Nom Nom’s fresh dog food diet can make after 30 days of your pup eating it, they’ll buy your pet’s next diet (up to $40)
How Much Is Nom Nom Dog Food?
Nom Nom’s dog food monthly cost will depend on factors such as your pet’s age, weight, health, and activity level.
For instance, we had two dogs, Khaleesi and Bailey, for this review, you will meet them later in this article. Khaleesi weighed 65 lbs and was 6 years of age. Bailey weighed 17 lbs and was three years old.
The cost is $247.66 for 4 weeks of food for a 65-pound dog (Khaleesi). Bailey is 17 lbs, so to feed him for 4 weeks, the calculation ended up being around $105.64.
They will charge for your first order at the time you complete sign-up. Subsequent orders typically will be charged 4-8 days before your next scheduled delivery, though the timing may vary.
They also provide cost savings for less frequent deliveries, offer a multi-pet discount and can provide a customized plan for your pet.
If you’re interested in Nom Nom prices savings, you will need to reach out directly.
Nom Nom Coupon Code
Looking for a Nom Nom discount code?
Our readers have access to save 50% off your first order of Nom Nom. Just use this link to get started!
Nom Nom Ordering Process
We like Nom Nom’s sign-up process. It’s seamless and pretty straightforward! Take a look.
Our personal experience with Nom Nom
Nom Nom Dog Food Reviews
Nom Nom gave us a free two-month supply of dog food to test out on two of our Canine Bible dog ambassadors and family members.
Here’s our unbiased Nom Nom dog food review.
Dogs Reviewing Nom Nom
Meet our two Khaleesi and Bailey, the two pups that reviewed Nom Nom.
Dog Profile #1
Breed: German Shepherd
Weight: 65 lbs (his ideal weight)
Health Concerns: Healthy, no known medical conditions
Personality: Sweetie pie
Dog Profile #2
Weight: 17 lbs (15 lbs his ideal weight)
Health Concerns: Itchy skin – the cause is unknown. He is currently on a diet for skin/food sensitivities.
Ordering & Delivery
As you saw above, the ordering process is quite simple.
After placing our order, Nom Nom sent us a same-day, follow-up email order confirmation. Once the food had been shipped out, we received another email with the tracking information and delivery date. The food took about 4 days to arrive.
On delivery day, we got a third email to remind us that we were supposed to get our food on that day. Once delivered, we noticed the food is designed to remain fresh for multiple hours after delivery, thanks to its insulated box. Sometimes they may place dry ice to ensure temperature control in transit. The package was pretty big!
Nom Nom Unboxing
Everything arrived as described. The food was fresh, cold and everything was labeled and well organized.
The box was full of individually sealed meals kept fresh with two huge, reusable cooling packs.
Here is what we found in the box:
- 1 card, guide transitioning your pup to fresh food
- 1 card, guide for calorie and nutritional information for the food
- 16 pre-portioned food packs
- A week’s worth of transition food portion pouches for easing your dog into Nom Nom’s fresh dog food diet
Take a close-up look at the food pouches. The main ingredients are clearly labeled: pork, potatoes, green beans, yellow squash, mushroom, kale, and fish oil. They smelled and looked so good too. We wanted to get a bit ourselves, lol!
Feeding Time & Experience
We tested out Nom Nom on two of our dogs to see if pups gobbled it up or not.
We also kept an eye out for any signs of health improvements, adverse effects, and overall wellbeing. Here is our experience.
“Nom Nom is a great service for pets and pet owners. Not only does it take the hassle out of shopping, but it is healthier for my dog than generic kibble. I own a Mazda Maita and have very little space in my vehicle for the large quantities of kibble my German Shepard usually needs. I go to the store, wrestle an extremely heavy bag of food off the shelf, and try to narrow down the rest of my shopping list to whatever I can fit in the car. Having a food delivery service makes my grocery trips easier and makes me feel much better about feeding my pup. The food packages are easy to store and prepare! My dog Khaleesi loves the Turkey Fare meal! The ingredients are all-natural, and the nutritional breakdown is at my fingertips. Khaleesi is very reluctant to new food but immediately loves Nom Nom’s Turkey Fare. Her appetite for kibble was sporadic, which was concerning as she was already thin. She eats this food in its entirety in one sitting and seems more excited to eat. Her coat is extra shiny, and she seems more energetic. Thank you, Nom Nom, for making one of the best parts of a dog day a lot better!” – Khaleesi’s Owner.
Khaleesi’s first bite was more of I want to “taste this first” bite. She is very picky, but soon after she tasted it, she couldn’t get enough of it.
Khaleesi literally gobbles her food and licks the bowl. Her weight remains the same, but we can start seeing an overall mood improvement.
She seems more energetic and mobile.
Her coat is shinier and her skin looks more toned.
We tried mixing things up by alternating her meals with different Nom Nom recipes (flavors) and kibble so she wouldn’t get tired of it as she is a very picky eater.
Check out Khaleesi’s unboxing and feeding time video.
“Before switching to Nom Nom, Bailey had been under a diet for skin/food sensitivities, and he also had itchy skin issues. So I’m happy Nom Nom offers recipes that cater to specific dog health problems. Bailey seemed more excited than ever for dinner after we made the switch. He gobbles down every bit of the food and seems more energized. I also loved the convenience because it saves the time we would spend by going to the store for regular old kibble. The price was just right for us, a bit more expensive, but I think it’s worth the extra health benefits associated with feeding Fido human-grade food made for dogs that’s fresh and it actually looks like real food.” – Bailey’s Owner.
Bailey acted like it was the best thing he ever smelled. He didn’t hesitate to eat her first bowl and devoured his food.
He pretty much loves his new food and can’t have enough of it.
Bailey lost a little over a pound, which we were hoping for from this formula.
We continue to monitor Bailey’s progress.
Check out Bailey’s feeding time video.
Transitioning: From Kibble To Nom Nom
When putting your dog under a new diet, it’s always advised to do it gradually. Nom Nom makes this process easy.
They give you a week’s worth of transition food packs (half the regular portion of their food) along with some guidelines to follow.
To properly start your dog on Nom Nom fresh dog food, simply mix the transition pouches with your dog’s current dry food for a week to help make the transition easier on his digestive system.
Nom Nom Customer Service
Nom Nom customer service is on point. Every time we contacted them regarding their service, we received a timely response.
We also tested Nom Nom’s customer service by having a few of our dog owner friends inquire about Nom Nom’s service through email, phone, and chat to gauge their responsiveness and attentiveness. Overall, our pet parents were more than satisfied with the attention.
As a customer, you get free access to pet nutritionists that can answer your concerns or questions.
Nom Nom products, tips, FAQs & more.
Can Puppies Eat Nom Nom Dog Food?
Yes, Nom Nom is great for puppies too!
Nom Nom understands that puppies have unique requirements for their diets. As a result, the puppy formulas that Nom Nom has created take into consideration the specific nutritional needs of a growing puppy.
All their recipes have optimal levels of nutrients to provide everything they need (and a little more!) to support proper organ development and bone development.
From a balanced calcium content, proper nutrient level (i.e., amino acids, omega fatty acids, etc.) to adding DHA to enhance brain development and learning during the growing phase of a puppy’s life, Nom Nom goes to lengths in providing a perfectly balanced meal for growing puppies.
The meals are perfectly portioned, so you don’t have to worry about feeding over (or under). And don’t worry, they know a puppy’s caloric needs change as often as every week so they will adjust that for your pet.
Nom Nom Sample Box
Don’t want to commit just yet? Or, not sure which recipe your dog will like?
Nom Nom offers a sample of all four recipes in 150-gram meal bags. No subscription is necessary. Each pack is $15—free shipping on orders $30 or more.
Nom Nom Dog Food Reviews Reddit
What do customers think of Nom Nom? Here is what other customers had to say about this service!
“My french bulldog could eat anything and was perfectly healthy until he got pancreatitis at 10 years old. Then he couldn’t eat anything without the runs. After thousands in vet bills and 10 different foods and antibiotics, we found he could only eat homemade food by me. I cooked for him for 4 months: organic sweet potatoes, steamed broccoli, and ground turkey. All was well but I leave for 2 months every Winter and knew I would not be able to freeze 2 months of food for my sister and ship her a freezer to store it in. I started researching all the fresh mail-order dog foods and [Nom Nom] had a recipe similar to what I was making him with their Chicken [Cuisine] Wow. Well, after a 2-week transition, the clouds parted and life is back to normal. He loves his Nom Nom and stalks me in the AM and PM for his food, licks the bowl and the floor around it multiple times. He’s acting like an 11-year-old puppy. Customer service has been spot on. I’m so grateful for Nom Nom and the price was less than I was spending making his food. Win-win!” – – Shannon, Consumer Affairs 1/27/2020
“I must admit that I was unsure if these foods would help my dogs; one of which had chronic gastrointestinal problems that we could not resolve until she began eating Nom Nom. We had tried even a prescription diet and nothing helped. Since she started Nom Nom she has not had one episode! They both have lost some needed weight because of the proportioned meals and they are not bored with mealtime.” – Sue, TrustPilot 11/12/2020
“Looks like a great product, but my pup was allergic to the recipe. I was told that to receive a refund, I would need to have my pup eat the food for a full 30-days. This doesn’t make any sense at all, given I would waste more food in the process and put my pup at risk. If you have a dog with food allergies, be mindful that you may not be able to qualify for the 30-day money-back guarantee.” – Chris, Trustpilot 11/4/2020
“When I began buying NomNomNow for my dog, customer service was personal and accommodating. The food arrived with frozen packages of equivalent size. They were tightly banded together with plastic bands by category of food. I’ve just received my third order. It was sloppily packaged with the felt interior cooler scrunched down with food on top. The packages were not frozen and barely cool to the touch. The bands had slid off the package groupings and were in among the mess. I was able to salvage about half of the order – the rest will be waste because my dog won’t be able to eat it all before it spoils.” – Marilyn, Consumer Affairs 2/8/2020
Overall, upon a visual survey of customer satisfaction for Nom Nom, the positive reviews by far outweigh the negative. Out of the 1147 reviews submitted by real Nom Nom customers (on Trustpilot & Consumer Affairs combined), more than 85% are positive reviews. We also noticed that Nom Nom was highly active in responding and offering solutions to dissatisfied customers.
Nom Nom nutrition doesn’t stop at the bowl! They also offer three gut-focused products to improve your dog’s digestive and overall health.
Combined with Nom Nom’s healthy dog food, these products can benefit your dog.
Insights Gut Microbiome Test
Nom Nom’s Microbiome at-home testing kit allows you to gauge your dog’s microbiome and help you make better nutrition and health choices for your dogs.
- If your dog suffers from digestive and skin problems, including diarrhea, gas, vomiting, inflammatory bowel disease, constipation, food sensitivities, or itchy skin, this test can help you determine what’s causing it and how to address it.
- Let’s you monitor the impact of a new medicine or supplement.
- Tells you if your dog’s healthy bacteria levels are low (or is missing in their gut), so you can replenish them through proper nutrition or supplementation.
- Assess progress when changing their food
- And much more!
Dog probiotics are a fantastic way to enhance gut health and/or treat digestive issues in dogs such as vomiting, IBD, diarrhea, among other tummy problems.
Nom Nom’s Probiotic Support contains 20 billion CFUs per scoop and 7 full-spectrum probiotic strains of good live bacteria (and a prebiotic). You can use this probiotic to improve an imbalance of good bacteria in your dog’s gut, which you could discover from a microbiome at-home test.
It’s easy to administer. Simply sprinkle the powder on your dog’s food every day.
Learn more about dog probiotics and their benefits in our best probiotics for dogs reviews guide.
Nom Nom Dog Treats
Nom Nom Frequently Asked Questions
Is Nom Nom Raw?
No. Nom Nom gently cooked.
Is Nom Nom Now Good For Fogs?
Yes. Nom Nom provides various health benefits such as healthier coats, food allergy relief, gut health, and more. It’s AAFCO approved, so each meal provides the optimal nutrients dogs need to thrive.
Where Is Nom Nom Made?
Every meal in Nom Nom’s kitchen facilities in Nashville, Tennessee, and the San Francisco Bay Area. They never outsource your dog’s nutrition to third parties.
How Do I Cancel My Nom Nom Account?
Simply go to the website and fill out an online form used to cancel your account. To avoid being charged again, you will need to cancel before your next delivery order deadline.
Should You Get Nom Nom Food For Dogs?
So, after reading our Nom Nom reviews, you are probably asking yourself, is this food worth it?
We think so! If you have a dog who needs a customized diet due to health concerns (food allergies), a picky eater, hate shopping, hate making homemade dog food for your dog, or you want to provide them with a better, healthier, and fresher option, Nom Nom is a great option.
While a subscription may be a little more than you would spend on traditional kibble, the health benefits and convenience outweigh the extra cost.
Keeping your dog healthy should be a priority, and proper nutrition is where it all starts. Plus, a better diet means fewer health problems down the road!